Personal Project

DNM GEN is a made up sustainable fashion brand that gives denim a second life. Built around the concept of circular design, DNM GEN focuses on transforming recycled denim into new, modern pieces that honor both style and sustainability. The brand embraces the raw textures, fades, and imperfections of denim as part of its identity—each piece carries a story of renewal and individuality.

OUTCOME:

For DNM GEN, I focused on developing a cohesive brand identity and a lookbook that visually communicate the brand’s commitment to sustainable fashion. The identity system blends recycled textures, denim-inspired tones, and clean typography to reflect a balance between raw authenticity and modern style. The lookbook captures the essence of DNM GEN through curated layouts and photography direction that highlight the craftsmanship and individuality behind each piece.