School Project
Role: Brand & Web Designer
Tools Used: Figma, Illustrator, Photoshop
Target audience: Gen Z and Millennial consumers (18–35), style-conscious, urban, and expressive
GAZE is a fictional sunglasses brand built to embody modern confidence, effortless cool, and sharp identity. The goal of this self-initiated project was to design a bold visual brand and digital experience that captures the act of looking — and being looked at.
Logo Design
I developed a bold, all-caps wordmark using the typeface Alfran, chosen for its clean geometry and strong visual presence.
For the logo, I combined two capital "G"s to form a minimal, circular eye-like symbol — representing vision, focus, and the core identity of the GAZE brand. This abstract mark works both as a standalone icon and as a subtle nod to the brand name’s concept of being seen.
Color Palette
For GAZE, I developed a refined, earthy color palette that reflects the brand’s tone of natural confidence and quiet boldness. The colors balance modern minimalism with organic richness, reinforcing the brand’s fashion-forward yet grounded identity.
-Bison Hide:
#C8BCAC
-Zeus
#2A261C
-Natural Gray
#95918A
-Umber
#5E513F
WEBSITE
With the brand direction fully established, I began designing the homepage for GAZE, envisioning how the website would look and feel to the public. My goal was to create a bold yet minimal experience that not only reflects the brand’s identity but also highlights the products in a visually compelling way.
GAZE
〰️
GAZE 〰️
The homepage was designed using Figma, which allowed me to explore layout, interactivity, and responsive design while maintaining a clean and cohesive visual system aligned with the GAZE brand.
SOCIAL MEDIA
To extend the brand’s presence beyond the website, I also developed a social media concept page for GAZE, showcasing how the visual language and tone of voice would translate across digital platforms to engage with a wider audience.
OUTCOME
This project allowed me to bring together branding, UI design, and storytelling into a complete visual experience. By blending bold aesthetics with a minimalist approach, GAZE became more than a product — it became a lifestyle. It reflects my ability to:
Create a visual identity from concept to execution
Build intuitive and sleek digital experiences
Design for both function and feeling