OPHIE

Ophie is a playful lip gloss brand inspired by early 2000s glamour, soft-girl aesthetics, and Bratz-style attitude. The brand celebrates confidence, self-expression, and the joy of being glossy. Ophie’s visual identity blends pastel color palettes, sparkly textures, and bold, pouty typography to create a fun and nostalgic Y2K atmosphere.

For this project, I focused on building a cohesive visual presence across social media and promotional marketing. This involved developing the brand’s overall look and feel, including color direction, font styling, graphic elements, and tone of voice. I also designed a short motion graphic advertisement that highlights the product’s high-shine formula and playful personality.

The goal of the identity is to make Ophie feel cute, confident, and unapologetically glossy, capturing the excitement of getting ready with your best friends, sparkly accessories, and glitter lip gloss to match.