Project Type: Brand Identity & Visual Design
Role: Brand Designer
Tools Used: Illustrator, Photoshop

Target Audience: Young adults, students, and families who love pets and enjoy cozy spaces

(School project)

PawsCafe is a fictional cozy, pet-friendly café concept designed to bring together animal lovers and coffee enthusiasts in a playful, relaxing space. The brand needed to feel inviting, warm, and a little whimsical — appealing to both pet owners and casual visitors looking for a comforting, aesthetic environment.

Logo

Color Palette

Mock of how the logo would look on the Cafe’s window

Brand Illustrations

To further expand the PawsCafe brand, I created a series of custom dog illustrations designed to enhance its personality and promote the café across various touchpoints. These illustrations were applied to branded merchandise such as tote bags and coffee sleeves, adding a playful and memorable element that strengthens brand recognition while appealing to pet lovers and casual customers alike.

Coffee Sleeves

or the PawsCafe logo, my design approach focused on integrating playful dog features directly into the typography. I customized the letterforms by subtly incorporating ears, tails, and rounded shapes to create a friendly, pet-inspired identity that feels both fun and intentional.

When selecting the color palette, I chose a range of warm, to reflect the comforting and inviting atmosphere of the café. These hues were carefully selected to evoke a sense of warmth and coziness, while still fitting within a clean, modern environment — making the brand feel approachable, stylish, and heartwarming all at once.

Tote Bags