Project Type: Brand Identity & Visual Design
Role: Brand Designer
Tools Used: Illustrator, Photoshop

Target Audience: Young adults, students, and families who love pets and enjoy cozy spaces

(School project)

PawsCafe is a fictional cozy, pet-friendly café concept designed to bring together animal lovers and coffee enthusiasts in a playful, relaxing space. The brand needed to feel inviting, warm, and a little whimsical — appealing to both pet owners and casual visitors looking for a comforting, aesthetic environment.

Color Palette

Brand Illustrations

Outcome

Pawscafe’s final brand identity delivers a strong balance between playfulness and clarity. The dog snout logo provides a memorable focal point, while the illustrated elements add depth and personality.

The result is a cohesive and engaging brand that:

• Builds an emotional connection with customers

• Creates a distinct presence in the café market

• Encourages repeat visits through a welcoming atmosphere

Pawscafe stands as a brand that not only serves coffee, but also fosters community, comfort, and companionship.

To further expand the PawsCafe brand, I created a series of custom dog illustrations designed to enhance its personality and promote the café across various touchpoints. These illustrations were applied to branded merchandise such as tote bags and coffee sleeves, adding a playful and memorable element that strengthens brand recognition while appealing to pet lovers and casual customers alike.

or the PawsCafe logo, my design approach focused on integrating playful dog features directly into the typography. I customized the letterforms by subtly incorporating ears, tails, and rounded shapes to create a friendly, pet-inspired identity that feels both fun and intentional.

When selecting the color palette, I chose a range of warm, to reflect the comforting and inviting atmosphere of the café. These hues were carefully selected to evoke a sense of warmth and coziness, while still fitting within a clean, modern environment — making the brand feel approachable, stylish, and heartwarming all at once.