(Personal Project)

Melo is a playful and refreshing soda brand I created, inspired by the fun, fruity, and fizzy experience of drinking soda. The brand launched with two distinct flavors—Orange and Peach—each with a bold color palette and custom visual identity that reflects its flavor..

Orange Flavor: The can features a vibrant orange base with accents of light cream to represent the fizz and bubbles. I used a funky, hand-drawn logo to capture the playful spirit of the brand. The letter “O” in Melo is replaced with a stylized orange illustration, tying the design directly to the flavor.

Peach Flavor: For this flavor, I chose a more saturated pink background, evoking a sweeter, mellow vibe. Like the orange can, the “O” in Melo is replaced with a peach illustration, maintaining consistency in the visual language while celebrating the unique fruit flavor.